Pay-per-click (PPC) advertising is essential to any effective search engine optimization (SEO) strategy because it can offer immediate results.
Did you know? Creating well-crafted PPC ads can boost your brand awareness by up to 80 percent, and 65 percent of customers click through on paid advertisements.
You can achieve many different goals with PPC. The most common reasons to use pay-per-click ads include improving brand visibility, identifying new leads, bringing more traffic to your site, and increasing conversions.
But, while there are many positive motivations for investing in PPC marketing, the main reason boils down to growth. While PPC is quite easy to execute, getting it right does take some planning and preparation.
Here, we will look at all the essential ingredients for creating a successful and sustainable PPC campaign strategy. Here’s what our ultimate PPC guide will cover:
Before we delve any deeper into our PPC guide, let’s take a look at some essential PPC marketing terms that you need to know.
Leveraging search engines to market your brand, services, or products to specific target audiences through paid and organic techniques.
How much does it cost to earn a single conversion or sale from your PPC ad?
This is also known as cost per thousand. With a CPM pricing model, advertisers or marketers pay for every 1,000 ad impressions.
This is ultimately where your ad appears on a search engine results page (SERPS). Ad rank is calculated by multiplying your quality score by your maximum CPC bid.
This is a metric that measures the relevance of a PPC marketing ad.
The maximum amount of money or budget a PPC marketer is willing to spend on each ad click.
The grouping or segmenting of your PPC ad keywords into certain categories or themes.
The webpage or destination that a user will click through to when engaging with a paid ad.
Now that you’re up to speed with essential PPC marketing terms, we’re going to look at the anatomy of a well-crafted pay-per-click campaign.
As you can see, there are four key elements to a well-balanced PPC campaign. Here you have:
From the backend, you have the option to set a range of parameters including:
We will give you practical tips on how to set up and launch a successful paid ad.
The benefits of using PPC in your marketing campaigns
The main benefits of launching a PPC campaign strategy include:
PPC isn’t overly difficult, but it does require some knowledge of how the process works. It also commands a great deal of planning and research if you want to get the best ROI from your efforts.
For Planning and researching first, you need to know the different types of PPC Campaigns.